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January 18, 2019 By Erin Cafferty

Your Website Redesign, Online Fundraising & Building a Data Culture

Not Another New Year’s Article

I know it sounds cheesy, but put better data collection at the top of your list of new year’s resolutions. This article is written by Salesforce to promote Salesforce, so take it with a grain of salt, but they have good suggestions about what organizations should be focusing on in 2019. For example, committing to a data collection tool and making sure it is set up correctly ensures your nonprofit can be confident in the data you collect – and the decisions you make from it.

When It’s Time to Redesign

If you want to start fresh in 2019, this handy UX research process explains the steps and timeline for redesigning your website with users at the forefront. One thing that stuck out to me was their emphasis on the importance of combining generative (user interviews) and evaluative research (A/B testing, mouse tracking, remote usability testing). Hot tip: since you want the research to define the direction of your design, “put generative techniques at the beginning.”

[Read more…]

Filed Under: newsletter Tagged With: a/b testing, advertising, CTR, data analytics, data culture, Data Studio, data visualization, donations, fundraising, Google ads, google analytics, MailChimp, newsletter, nonprofit, redesign, UX

September 8, 2017 By Emily Patterson

Russia’s Facebook Ads, Data Makeovers & Predicting Donors

What’s New This Week?

Russia Funds Political Facebook Ads
Having covered various Facebook Ad drama, I didn’t think anything on the platform could shock me. But it can! Facebook disclosed on Wednesday (finally!) that a Kremlin-backed company funded $100,000 worth of Facebook Ads. The ads, which ran from June 2015 until this May, focused on divisive social issues, such as gun control.

Finding Donors in the Data
Turn on your speakers and check out this podcast from Blackbaud. The nonprofit tech company explains how nonprofits can use predictive analytics to find their most likely (and capable) donors.

Happy Birthday, Here’s the $$
Facebook rolled out a new feature that allows people to solicit birthday donations for their favorite nonprofit. It works like this: two weeks before your birthday, Facebook will prompt you create a fundraiser for an approved organization (There’s currently 750K). You set a goal and create a message. Then, Facebook notifies your friends on the big day. The catch: a 5% fee.

[Read more…]

Filed Under: newsletter Tagged With: advertising, data, data visualization, donations, Facebook, Facebook ads, millennials, politics, reporting

June 30, 2017 By Emily Patterson

More Nonprofit Benchmarks, Facebook Live Tips and Google Translate Gets Visual

Benchmarks, Benchmarks, Benchmarks
We nonprofit-ers are nosey. We love to know what everyone else is doing and how we fit into the grand scheme. When it comes to media coverage, here’s your answer: the average nonprofit gets two media hits a week. More press and social stats in M+R’s annual media benchmarking report.

A New Way to Target Donors?
This week, Facebook announced yet another new targeting feature. You will be able to upload a list of email addresses, and Facebook will target just those responsible for making purchasing decisions in their home. The new feature is meant to reach shoppers, but I could see it helping to target donors too. Learn more about how this works in Ad Week.

Taking to the (Podcast) Air Waves
If you read this newsletter, you know how much I love Facebook ads. I recently was interviewed on Membership Site Straight Talk Podcast about how website owners can use Facebook ads to drive site traffic and registrations. Listen here.

[Read more…]

Filed Under: newsletter Tagged With: benchmarks, data, data science, data visualization, donations, Facebook, Facebook ads, Facebook Live, Google

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