Bee Measure

Get Direction From Your Data

  • Our Services
    • Analytics Audits
    • Audience Insights
    • Effective Digital Ads
    • Content Strategy
  • Speaking & Webinars
    • Free Webinars
      • Past Webinar: Someone Explain Google Tag Manager to Me, Please
      • Past Webinar: Lessons from Dozens of Web Analytics Audits
      • Past Webinar: Impress Your Boss with Better Data & Insights
      • Past Webinar: Cool Ways to Get More from Google Analytics
      • Past Webinar: Get More From Your Google AdWords Grant
      • Past Webinar: Overcome Redesign Drama with Data
    • Resources
  • Game Design
    • Cville Puzzle Hunt 2022 Answers
    • Practice Puzzles
  • Contact Us
    • About the Founder
    • Writing
    • Subscribe

February 15, 2017 By Emily Patterson

Bee Update: Analyzing Emojis, Feeding the Trolls and Discrimination Via Facebook Ads

What’s New This Week?

The Emoji Resistance
The revolution (well, the outpouring of anti-Trump frustration on social media) has an icon: the upraised fist emoji. How do we know this? Thank data scientist Hamdan Azhar who founded data journalism lab Prismoji. Azhar analyzed emoji use by the top protest hashtags, and found the fist to be “a signature emoji of progressive protest.”

Facebook’s Illegal Ad Problem
Last fall, Pro Publica pointed out that Facebook allows advertisers to exclude users – by race, gender and other protected categories – from seeing housing and employment ads. This goes against federal fair housing and employment laws. Facebook announced last week that they launched an automated system for dealing with this issue, reports Washington Post.

Playing to the Trolls
Outrage is an efficient marketing tactic, writes Ryan Holiday in Observer. And he makes a really good point. Angry tweets and media coverage are helping the alt-right trolls reach a broad audience… for free. The alt-right “doesn’t care that you hate them—they like it. It’s proof to their followers that they are doing something subversive and meaningful.” Interesting read.

[Read more…]

Filed Under: newsletter Tagged With: data visualization, digital strategy, emoji, Facebook ads, social media, super bowl

  • Privacy Policy

Bee Measure

969 2nd Street SE Charlottesville, Virginia 22902

(434) 234-4630

Copyright © 2023 · Log in