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October 16, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

GDPR-Compliant Opt-Ins to Gain Consumer Trust.

I’ve been getting a lot of questions from clients (and when I teach Google Analytics) about analytics opt-in messages on websites. A few of the most common questions are: How much ability should I give users to opt-in or out of Google Analytics? What percentage of people click to “accept” cookies? What should my pop-up say and where should I put it? Lucky for you, I found an article to answer all the questions that have been piling up. DHL tested every various configuration and recorded their results in this article. The attention-grabbing elements resulted in more opt-ins, while banners in the footer were often ignored. While it’s important to do your own testing, this article is an excellent starting point for what to expect.

[Read more…]

Filed Under: newsletter Tagged With: digital ad spend, digital advertising, Facebook advertising, GDPR, google analytics, how to get better data from google analytics, opt-in content, political ads

January 30, 2020 By Erin Cafferty

New Facebook Ad Metrics, Cookie Consent & Google’s Latest Search Update

Use These Success Metrics for Facebook Ads

People can accuse Facebook of so many things (like election interference or housing discrimination), but you can’t say the platform doesn’t provide advertisers enough data. In fact, the metrics Facebook provides is so overwhelming that figuring out what to pay attention to is the hard part. AdEspresso has long been my go-to for all things related to Facebook Ads. According to their updated guide for 2020, there are a few key metrics to keep an eye on: cost-per-result (CPR), ad impressions, click-through-rate (CTR), cost-per-click (CPC), conversion rates, and costs per conversion (CPC). A key takeaway here is to “track impressions to make sure that customers who see your ad do something about it. Otherwise, the ad isn’t effective.”

Choosing Your Cookies

Recently, I was teaching a class about Google Analytics and someone asked about those opt-in to cookies messages. Exactly what percentage of people accept/decline them? Well, here’s the research on that. It’s less about how many people accept/deny the consent notices and more about whether a majority of those “notices” are even GDPR-compliant. The data here suggests they’re not.

[Read more…]

Filed Under: newsletter Tagged With: adespresso, Cookies, data analytics, digital advertising, Facebook ads, Facebook advertising, google analytics, Google updates, Google Year In Search 2019, improve SEO, rank higher in search, tracking impressions, User Experience, user interface

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