Benchmarks, Benchmarks, Benchmarks
We nonprofit-ers are nosey. We love to know what everyone else is doing and how we fit into the grand scheme. When it comes to media coverage, here’s your answer: the average nonprofit gets two media hits a week. More press and social stats in M+R’s annual media benchmarking report.
A New Way to Target Donors?
This week, Facebook announced yet another new targeting feature. You will be able to upload a list of email addresses, and Facebook will target just those responsible for making purchasing decisions in their home. The new feature is meant to reach shoppers, but I could see it helping to target donors too. Learn more about how this works in Ad Week.
Taking to the (Podcast) Air Waves
If you read this newsletter, you know how much I love Facebook ads. I recently was interviewed on Membership Site Straight Talk Podcast about how website owners can use Facebook ads to drive site traffic and registrations. Listen here.