Simplify Your Analytics Dashboard
We’ve all heard the adage “less is more,” but does it apply to dashboards? According to Urs Boller in this blog from Web Analytics for Developers, the answer is yes. I often get requests to build complicated Google DataStudio dashboards, with pages of metrics and a detailed glossary. I worry these create the same issue that Urs describes: Users don’t understand what dashboards mean, so they avoid using them. Making things simple encourages people to actually use the information they have. If you’re curious about how to adopt a more minimalist approach, Urs recommends three steps: Focus on user behavior, use your stakeholders’ language, and create dashboard templates. “This creates an analytics foundation which is both easy to understand and immediately allows everybody in our organization to start using the data and take actions.” Thanks to Craig Scriber for sharing this with me.
The GTM Feature We’ve All Been Waiting For
There’s always been room for improvement when it comes to Google Tag Manager, but this new feature is pretty handy. GTM has now introduced the ability to export part of a container into another! This is great if you want to um, borrow, a particularly clever piece of tracking you set up for another site but don’t want to move over every single tag and variable. Head over to this article from Simo Ahava to find out how the new feature works and get step-by-step instructions (with screenshots included!) about how to select only the items you want to export. I already know this is going to make my life much easier.