Bee Measure

Get Direction From Your Data

  • Our Services
    • Analytics Audits
    • Audience Insights
    • Effective Digital Ads
    • Content Strategy
  • Speaking & Webinars
    • Free Webinars
      • Past Webinar: Lessons from Dozens of Web Analytics Audits
      • Past Webinar: Impress Your Boss with Better Data & Insights
      • Past Webinar: Cool Ways to Get More from Google Analytics
      • Past Webinar: Five Data Must Dos
      • Past Webinar: Get More From Your Google AdWords Grant
      • Past Webinar: Overcome Redesign Drama with Data
      • Past Webinar: Stop Reporting Pageviews & Other Tips for Insightful Reports
      • Past Webinar: Someone Explain Google Tag Manager to Me, Please
    • Resources
  • Subscribe
    • Writing
  • Contact Us
    • About the Founder

May 13, 2020 By Erin Cafferty

Fundraising During a Pandemic, How to Run a Remote Workshop & the Non-Designer’s Guide to Data Viz

Results are in, and the Winner is… Facebook

Guess what’s back, back again? It’s the new M&R Benchmarks nonprofit report! The published findings can be found here and, let me tell you, it’s beautifully designed and incredibly comprehensive. A major finding for nonprofits: Facebook giving accounted for 3.5% of all online revenue. Giving Tuesday was a major driver. And given that “the vast majority of all Facebook revenue (97%) was donated through the peer-to-peer Facebook Fundraisers tool,” grassroots fundraising via social media is something to focus on in 2020.

It’s a Global Pandemic, but You Can Still Ask

Nonprofit leaders are reading the room right now and it’s filled with uncertain, fearful people. That said, we nonprofits still rely on donations. What should we do? This HBR article touches on exactly this — the right way to outreach during a challenging global time. As the writer says, “In the coming weeks and months, successful requests for charitable donations will need to be embedded in a larger expression of mutual support, empathy, and solidarity.” Be transparent about the suffering your donors are experiencing, offer support, and emphasize your mutual commitment to each other.

[Read more…]

Filed Under: newsletter Tagged With: data analytics, data insights, data visualization, data viz, fundraising during a pandemic, grassroots fundraising, how to run a virtual workshop, nonprofit fundraising, nonprofit outreach, remote workshops, tracking metrics

  • Privacy Policy

Bee Measure

969 2nd Street SE Charlottesville, Virginia 22902

(434) 234-4630

Copyright © 2021 · Log in

Get Our Awesome Emails

Bee Update is the newsletter for tech-savvy communicators

Feel like all the articles about data, social media and marketing are only for business people? Me too! This is the newsletter that covers all the latest trends... but just for nonprofits. Past issues here.
  • This field is for validation purposes and should be left unchanged.