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My Favorite Advice & Data Viz of the Month

My Favorite Advice

GDPR-Compliant Opt-Ins to Gain Consumer Trust.

I’ve been getting a lot of questions from clients (and when I teach Google Analytics) about analytics opt-in messages on websites. A few of the most common questions are: How much ability should I give users to opt-in or out of Google Analytics? What percentage of people click to “accept” cookies? What should my pop-up say and where should I put it? Lucky for you, I found an article to answer all the questions that have been piling up. DHL tested every various configuration and recorded their results in this article. The attention-grabbing elements resulted in more opt-ins, while banners in the footer were often ignored. While it’s important to do your own testing, this article is an excellent starting point for what to expect.

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Was the Facebook Ads Boycott a Success, Your Guide to Google Analytics & New Charity Navigator Rating System

The Results Are In: Facebook Ads Boycott

One fact we can all agree on? The boycott was not successful. Not only did Facebook ad spend increase last month — from $3.78 million in June to $3.83 million in July — but the recommendation of changes from Stop Hate for Profit were largely unmet. Despite this, many big-name companies are done posturing and have returned to the platform to advertise (or never stopped advertising on other Facebook-owned platforms). Also, the majority of Facebook’s total ad revenue comes from small advertisers — a group that includes many nonprofits — and many didn’t feel they could afford to pause campaigns during the COVID crisis. This boycott gives us all a lot to think about.

A Move To Smaller, More Frequent Donations

Did you know the average donation in 2018 was $128? If you think that number seems high for current times, you’re not alone. There’s a new wave pushing to lower the bar for smaller donations as a way to expand your donor pool. Especially if your nonprofit is targeting Millennial and Gen Z donors, smaller, more frequent donations make giving more manageable. If you’re wondering how to implement this, a good place to start is to encourage donors to round-up their donations or “set up their own peer-to-peer fundraising campaigns” that typically garner a few dozen dollars for your cause.

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Anti-Racism in Data Viz’s, Charitable Giving & COVID-19 & Taxing Internet Ads

Anti-Racism in Data Visualizations

“Photos are powerful and important, but so is the data that illustrates the disparities in our country.” As someone who looks to data to find opportunities, make decisions, and see the bigger picture, I came to this same conclusion. This article explains why data visualizations of COVID-19 — but not the Black Lives Matter movement — are so prevalent in our news cycle right now. And data viz designer Amanda Makulec lists 5 questions to ask ourselves when thinking about how we “data people” play can play a key role in the current anti-racism movement.

The Work-from-Home Guide to Filtering Google Analytics

With many organizations working remotely, now is a great time to talk about how to filter your employees out of your Google Analytics. Why is this important? So they don’t skew your stats! Data is only helpful if it’s accurate. And if you’re curious which method to employ since Simo Ahava gave a few, here’s what he suggests: “the URL query parameter solution is simple, because optimally your users only need to do this once per browser.”

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