Bee Measure

Get Direction From Your Data

  • Our Services
    • Analytics Audits
    • Audience Insights
    • Effective Digital Ads
    • Content Strategy
  • Speaking & Webinars
    • Free Webinars
      • Past Webinar: Someone Explain Google Tag Manager to Me, Please
      • Past Webinar: Lessons from Dozens of Web Analytics Audits
      • Past Webinar: Impress Your Boss with Better Data & Insights
      • Past Webinar: Cool Ways to Get More from Google Analytics
      • Past Webinar: Get More From Your Google AdWords Grant
      • Past Webinar: Overcome Redesign Drama with Data
    • Resources
  • Game Design
    • Cville Puzzle Hunt Answers
    • Practice Puzzles
  • Contact Us
    • About the Founder
    • Writing
    • Subscribe

September 19, 2017 By Emily Patterson

Six Steps to Easy & Free SEO Keyword Research for Nonprofit Websites

SEO keyword research isn’t just for big, for profit companies.  It’s something that even small nonprofits can use to attract more visitors to their websites and gain more exposure for their mission.  When drafting a new blog post, press release or other website content, follow these six steps to find the right keyword phrase for your content.

Step One: Decide on your topic & audience location

Easy right?  Let’s say you want to write about your favorite day hikes for your organization’s blog. It will be mostly read by people in Virginia. Your audience could be national, several locations or just your town/city. It depends what people your organization serves.

Step Two: Figure out how people search for your topic

Your topic may be fascinating, but you need to write about it in the same terms people commonly use in search. How do you figure that out? Well, there’s a bit of an art to it. First, go to Google’s Keyword Planner. This is a free tool to research how often people are searching for keyword terms in your area. It’s mostly used for planning paid Ad Words campaigns. But you can use it for SEO keyword research too.

[Read more…]

Filed Under: Measurement Tagged With: digital strategy, keyword research, SEO

  • Privacy Policy

Bee Measure

969 2nd Street SE Charlottesville, Virginia 22902

(434) 234-4630

Copyright © 2023 · Log in