SEO keyword research isn’t just for big, for profit companies. It’s something that even small nonprofits can use to attract more visitors to their websites and gain more exposure for their mission. When drafting a new blog post, press release or other website content, follow these six steps to find the right keyword phrase for your content.
Step One: Decide on your topic & audience location
Easy right? Let’s say you want to write about your favorite day hikes for your organization’s blog. It will be mostly read by people in Virginia. Your audience could be national, several locations or just your town/city. It depends what people your organization serves.
Step Two: Figure out how people search for your topic
Your topic may be fascinating, but you need to write about it in the same terms people commonly use in search. How do you figure that out? Well, there’s a bit of an art to it. First, go to Google’s Keyword Planner. This is a free tool to research how often people are searching for keyword terms in your area. It’s mostly used for planning paid Ad Words campaigns. But you can use it for SEO keyword research too.