machine learning Archives

Maximizing Your Resources

Strategy and marketing consultant Anne Boyle has a strong opinion about nonprofits that claim they “can’t afford” to create a marketing strategy. The idea is simple: organizations should be putting strategy and planning first in order to maximize their resources. One of her tips that’s actually really helpful, in my opinion, is to not try to be perfect but to just get it done.

Ditch The Digital Department

This article really threw me for a loop. “Digital” has been a buzzword for a while now, but do organizations even need someone solely dedicated to it? The short answer is no. The long answer is still no, but with more nuance. Basically, it’s advised that your organization “hire digitally skilled staff to populate every department” rather than invest in a digital department.

When the Journey is the Goal
Many nonprofits use social media to promote education and awareness of a cause. They don’t necessarily have conversion in mind. So how can a savvy nonprofit communicator evaluate this type of social content and campaigns? Well, MarketingLand does a nice job of explaining alternative metrics. (Interested in setting this up for your website? Reach out. )

Explain Like I’m Five: Machine Learning Edition
“Machine learning” is one of those buzzy terms that gets thrown around a lot. I was happy to stumble on this nice explanation of what it is (and is not).

And now that we know about machine learning… here’s Engadget explaining how Facebook uses the technology to detect fake ads.

Talking to Your Data
I recently covered Google Analytics’ new feature that is supposed to allow analysts and business people to get data by asking questions, rather than running reports. Well, it looks like Tableau is barking up the same tree. They recently acquired start up ClearGraph, a service that lets users visualize data through natural language queries (think “this week’s transactions over $500”).

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