nonprofits Archives | Bee Measure

My Favorite Advice

Your Guide to Technical SEO Success.

You’ve gotten the basics of keyword research and writing for SEO, now let’s take a look at the technical side of your website. If you’re promoting your nonprofit’s mission through content marketing, SEO is a key component to the success of your marketing plan. What I like about this article from Nonprofits Source is that it has a section on technical SEO that breaks down what you need to do specifically (with screenshots for each thing!). Not only that, it links out to helpful tools and resources to make sure you’re not overwhelmed. This is a great, comprehensive guide for nonprofits to read over and implement.

My Favorite Advice

Absolutely Everything You Need To Know About Form Design

Getting ready for Giving Tuesday is about more than Facebook ads and email blasts. It’s also a good time to make sure potential donors aren’t so baffled by your donation form that they fail to complete it. This article about web forms is long and heavy on the usability jargon, but don’t let that scare you off! It’s really just a fancy way to describe the effectiveness and satisfaction of users when trying to achieve specific goals on your site. I really like the screenshots of good and bad form design. I also enjoyed the writer’s tip about forms following the same logic as a conversation: “For example, wouldn’t it be weird to ask someone their name only after having asked a number of other questions?”

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