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October 16, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

GDPR-Compliant Opt-Ins to Gain Consumer Trust.

I’ve been getting a lot of questions from clients (and when I teach Google Analytics) about analytics opt-in messages on websites. A few of the most common questions are: How much ability should I give users to opt-in or out of Google Analytics? What percentage of people click to “accept” cookies? What should my pop-up say and where should I put it? Lucky for you, I found an article to answer all the questions that have been piling up. DHL tested every various configuration and recorded their results in this article. The attention-grabbing elements resulted in more opt-ins, while banners in the footer were often ignored. While it’s important to do your own testing, this article is an excellent starting point for what to expect.

[Read more…]

Filed Under: newsletter Tagged With: digital ad spend, digital advertising, Facebook advertising, GDPR, google analytics, how to get better data from google analytics, opt-in content, political ads

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