Bee Measure

Get Direction From Your Data

By

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Your Guide to Technical SEO Success.

You’ve gotten the basics of keyword research and writing for SEO, now let’s take a look at the technical side of your website. If you’re promoting your nonprofit’s mission through content marketing, SEO is a key component to the success of your marketing plan. What I like about this article from Nonprofits Source is that it has a section on technical SEO that breaks down what you need to do specifically (with screenshots for each thing!). Not only that, it links out to helpful tools and resources to make sure you’re not overwhelmed. This is a great, comprehensive guide for nonprofits to read over and implement.

[Read more…]

By

Aid for Nonprofits, What’s Trending & the Rise of Digital Marketing

Aid for Nonprofits Dealing With COVID-19

The $2 trillion federal stimulus package, CARES Act, is expected to go into effect on Friday, much to the relief of thousands of individuals, nonprofits and organizations. If you’re currently struggling with shrinking operational funds, this article from Nonprofit Quarterly details how nonprofits may be eligible to access funds to avoid laying people off or closing your doors. From emergency support for nonprofits with less than 500 employees to loan support for larger entities, there’s relief for everyone… even donors.

Fewer Events, More Digital Marketing

Right now, I’m having trouble looking a few days into the future — not to mention several months of years. Nevertheless, I thought this analysis of how the coronavirus may change marketing (at least in the B2B space) was insightful. Budgets that were allocated for in-person events, retreats, conferences, fundraisers and trade shows are now being shifted to the online space for marketing. Whatever you do, don’t totally chop your marketing and communications budget! It’s important to stay connected with your audience and maintaining a sense of normalcy — even if the current situation is so unpredictable.

[Read more…]

By

What Companies Are Doing With Your Data, A World Without Cookies & Banner Ads Are Back

Content Marketing for Dummies

This article from Search Engine Journal touches on something important: Content that doesn’t convert is just that… content. If you want content that drives interest and donations, you need to look at your metrics. If you’re creating content, it should have a clear purpose and lead people to take another action — whether that’s to learn more, sign up for an event, download research, or donate to your organization. And don’t forget that content drives SEO… just make sure you’re writing like a human and not keyword stuffing in the hopes your post ranks higher on Google.

No More Cookies… Now What?

With the new restrictions browsers are putting on cookies, I wonder if we need to prepare for a cookie-less world. It’s better we accept it now and learn how to survive rather than be annoyed and taken by surprise when they are *actually* blocked. This article offers great advice with specific tactics to successfully advertise without cookies. Which one are you trying? I’ll definitely be using my own first-party data since it’s proven to drive higher conversion rates.

[Read more…]