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November 26, 2019 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Getting Ready For Giving Tuesday.

With year-end giving season upon us, I thought this was a very relevant article on how to test fundraising copy. Nonpartisan fact-checking website PolitiFact helps the public know when they can trust a politician. This summer, they decided to incorporate that same message of trust and transparency into their fundraising language. They found that when language about their brand’s values, goals, and processes were added, it encouraged more, higher dollar amount donations.

[Read more…]

Filed Under: newsletter Tagged With: data analytics, data viz, digital marketing, fundraising, giving tuesday, nonprofit, online giving, thanksgiving

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