Get Direction From Your Data
Turns out, yes! The new definition of spam is, “Is this email likely to be engaged with?” rather than simply, “Is this email unrequested?” As we’ve covered here and here, engagement is the name of the game in 2019, which means deliverability is more important now than ever. Amy Chin-Lai goes in-depth in this Medium article about email deliverability, what it means and how to improve your organizations’. It’s a good one.
What’s New This Week?
Stop Spying Everyone, Says Facebook
Facebook is explicitly telling groups to stop using their data for surveillance, writes TechCrunch. You can thank the ACLU for forcing the issue. Back in October, one group was caught compiling protesters’ posts from social sites and selling the data to law enforcement. Twitter also forbids this practice.
“Very, Very Fictitious” Data
Remember that time the Obama administration manipulated jobs data to make the unemployment rate look lower? Yup, it’s another story about “fake” data in the Trump Administration. Thanks FiveThirtyEight for breaking down why this claim is so absurd.
The State of the Social Media Union
I see so many one-off stories about social media trends (Twitter is over! Facebook use is down!), that it’s hard to keep track. I appreciate Forbes’ mile-high overview of what’s up with each main social platform.