Happy Birthday, Google! (And What That Means to You)
Most media celebrated Google’s 20th birthday with retrospectives of Google Doodles. More interesting to me, however, is the future. The tech giant shared how it expects to change search in the coming years. I had two big takeaways: an increased emphasis on making images (and video) really work on search and new features to keep users on its platform (reducing the need for them to click off to websites). Stay turned! I’m sure this newsletter will cover more about what’s next for Google.
Maybe You Don’t Need to Test…. Everything
For most nonprofits, just finishing a website redesign is a huge achievement. (I’ve been there. Extra bonus points if it’s on time and in budget.) The idea of A/B testing everything before launch is so daunting. Here’s one consultant’s take on what to test and what to push out and refine later.