video Archives | Bee Measure

Happy Birthday, Google! (And What That Means to You)
Most media celebrated Google’s 20^th birthday with retrospectives of Google Doodles. More interesting to me, however, is the future. The tech giant shared how it expects to change search in the coming years. I had two big takeaways: an increased emphasis on making images (and video) really work on search and new features to keep users on its platform (reducing the need for them to click off to websites). Stay turned! I’m sure this newsletter will cover more about what’s next for Google.

Maybe You Don’t Need to Test…. Everything
For most nonprofits, just finishing a website redesign is a huge achievement. (I’ve been there. Extra bonus points if it’s on time and in budget.) The idea of A/B testing everything before launch is so daunting. Here’s one consultant’s take on what to test and what to push out and refine later.

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What’s New This Week?

A Top Client Question Answered
Does your Google Analytics and Facebook data not match? It never does!Thank you Business 2 Community for this clear, in depth explanation of all the reasons why that happens.

Got Website Redesign Drama?
If you are working on a website redesign, chances are you also find yourself immersed in arguments about what content to cut, what to overhaul and where to focus funds. Here’s Bee Measure’s new webinar on how data can inform those decisions and win stakeholders’ support.

And You Thought They Weren’t Watching
If you read this newsletter, you know that advertisers can target based your social media clicks, likes, profile information etc. But even I was surprised to hear that a new technology is making it possible to target users by the content of their Instagram and Facebook photos. A new campaign by Under Armor targets people who post shots of themselves in running gear. Details in Fast Company. [Read more…]