Webinar: Cleaning Up Your (Data) Mess: Lessons from Dozens of Analytics Audits
After four years of auditing (and fixing) clients’ disorganized Google Analytics set-ups, convoluted Google Tag Manager implementations and other web data messes, I’ve learned a lot about how NOT to set up your organization’s website data. This presentation contains the top three common mistakes I see – and what I recommend to fix these issues.
We often think about what to track (Button clicks! Form submissions!) and how to analyze the resulting data. But this presentation takes a step back and asks: “do I have the data I need?” and “can actually trust the information I’m getting?” Here are the top things you will learn from this talk: