So your web developer added Google Analytics tracking code to your site. Now you (occasionally) measure visitors and pageviews. You know there’s more to be done with Google Analytics for nonprofits, but you aren’t sure what. This webinar will help you navigate Google Analytics’ features and figure out what to do next.
What you will learn:
- Understand what Google Analytics can do “out of the box” and what needs additional set up
- Get better (and more!) data from your account by turning on advanced features
- Understand what Google’s metrics mean… and which you should actually pay attention to.
- Dive into my favorite features and get specific examples for how to evaluate your site’s performance.
Hungry for more content?
Download the slides from this presentation and others.
Who’s hosting this anyway?
Emily Patterson and Bee Measure help nonprofits use social media, Google Analytics and other digital data to create more effective websites and digital outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.